What is this?
A simple newsletter about how to live life on easy mode, save time, and increase happiness.
Tell me more
I spend a lot of time going deep on things. I’m obsessed with finding ways to save time/money and increase happiness that most people have overlooked. Whenever I talk about these things at dinner parties, people get hooked instantly and can’t get enough. My friends have been bugging me to write about them for years.
So, I’m starting this newsletter for two reasons:
Stop my friends from bugging me
Have a place to point people to instead of having to talk about these ideas over and over again
Who are you?
My name is Mustafa Ali and I’m a Director of Engineering at Shopify. I live in Canada. You can find me on X at mustafa01ali or at mustafaali.net.
What does Chasing Apex even mean?
In racing, the best way to go around a corner is to hit the apex. That way you carry the most amount of speed, which is requirement if you want to win.
I like to live life that way. Instead of just going through life on autopilot, I want to find the most efficient way possible. Turns out other people are like that too, hence this newsletter.
Why subscribe?
Subscribe to get full access to the newsletter and publication archives. There will be no spam ever, I promise.
